ASJA NADJAR - influent mum

In a living room that turns out to be a film set, Mum, Dad, and their daughters Phoeb and Ruby exhibit themselves before the audience. Pastel tones and kitsch, deceptively cozy furniture create the illusion of a warm home. Obsessed with their image, they daily perform the ideal family on their channel, which has become a lucrative enterprise: unboxing gifts, product placements, and gestures calibrated for the camera.

Until the day the family opens a very special box. Inside, an ungrateful and apathetic creature bursts into their daily life, shattering the perfect picture and gradually opening up an abyss.

Moving within a grotesque and virtual universe populated by clown-like figures whose bodies are transformed by prosthetics, Influent Mum questions familial insularity, the overexposure of children, and the way intimacy becomes spectacle on social networks.