HEROE

Presented by Pulp Agency & Duchess Production (Lic.2-000187/Lic.3-000192). Heroe's music is intimate, sensitive, and vaporous pop that could serve as the soundtrack to life's pivotal moments. In "failles", his first album in French, Heroe delivers raw, sincere, and evocative music, between Patrick Watson for the organic feel, Terrenoire for the lyrics, and Bon Iver for the melancholy. A record where Heroe is truly Mehdi: this French-Moroccan who grew up on romantic and pop English-language hit films and series like Into The Wild, with cathartic sincerity. Above all, Heroe is an artist who knows how to take his time: time to learn guitar at 12 years old until his fingers hurt, time to discover Lo-Fi music, hit rock artists, to dream with great dream-pop bands like Daughter or Angus & Julia Stone, and then buy his own music equipment to create his very first song, "Prom Night", that same evening. Overnight, thanks to a share on the music discovery YouTube channel Inès K, Heroe gained popularity and followers across platforms. He then honed his live show on Normandy stages — where he met Léo Chatelier, founder of the Duchess label — and took part in local music contests before moving to Paris. Success began to emerge: 50,000 monthly listeners on his first songs, rising to 400,000 following his collaboration with rapper Rxseboy on Leaving. In 2021, Heroe signed with Duchess and collaborated with Arthur Lacroix and Marc Le Goff on his album "failles", his first in French "so that people understand me", he emphasizes. This album is that of a 32-year-old artist from Normandy in love with indie music and imagination, happy to be melancholy, because there is joy in sadness and because one day we will be "happy, but perhaps not in the way we think", he sings.