Mode : quand les classes populaires imposent leurs styles

What if style is not just a matter of means? Far from the clichés of bad taste, neglect and mass consumption, people and groups from the working classes do not only suffer from tendencies imposed on them. Because of their cultures and traditions, they contribute to fashion and its imaginations.

From the Seine-Saint-Denis to Lagos, from popular neighborhoods to catwalks, from thrift stores to department stores, from clothes that are passed on to carefully saved purchases, how do popular circles reinvent their closets and shape their own codes? What dress practices emerge from their living conditions, origins or identity? And what do they say? Above all, how do they organize themselves in the face of an industry that, when it does not exploit them, shamelessly draws on their stories, styles and heritages?

In this 8th episode of Vies Qu'on Mène, we will explore how the working classes resist, protect or claim to, to reverse the relationships of domination that are played in our clothes, thanks to expertise and experiences that we want to highlight. We will receive Dnya, entrepreneur and creator of the brand isisdunya, and Khémaïs Ben Lakhdar, art historian and author of the first book in French on cultural appropriation in fashion, and Léa Choue, YouTuber, popularizer and sociologist.